Intellectual Property Defense

Intellectual Property Defense

Intellectual property insights and discussion to help you create, secure, maintain, and exploit your competitive advantage in the marketplace
How to use intellectual property to increase franchisor entity value feature image

How to use intellectual property to increase franchisor entity value

The intellectual property (IP) components of a franchise are often the true lynchpins of entity value. After all, a franchisee is in essence purchasin...

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