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Wells Fargo promptly reassured its customers after finding itself the victim of a cyber attack yesterday.  “The vast majority of customers are not impacted and customer information remains safe," said Bridget Braxton, a spokeswoman for the fourth-largest U.S. bank by assets.  Being in the position to quickly – and credibly – provide such reassurance can make all the difference in terms of fallout from a breach.  Data breaches and cyber attacks happen every day to businesses large and small.  Be sure that you have an incident response plan in place before one happens to yours.