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Posted by Miriam L. Rosen


Think that social media in the workplace is a fad?  Well, think again.  And, check out this YouTube video (based on the book Socialnomics by Erik Qualman.).  It makes the case that social media is pervasive and here to stay.


As they have with many other advances in technology, employers and employees must adapt to this new way of doing business.  In our recent seminar Executive Skills for Women: Elevate Your Social Media Savvy, we discussed steps that business professionals and employers can take to improve their social media aptitude.  A few of those tips follow below: 


  • Business professionals should thoughtfully consider how to strategically build a personal brand.  Personal branding can have the following benefits:
    • Builds trust and establish professional credibility
    • Provides new opportunities and lead generation
    • Provides an outlet for ideas and thought leadership


  • Employers must recognize that social media can now impact every aspect of the employment relationship from hiring through termination.  With that in mind, employers should:
    • Develop a strategy for effectively integrating social media into the workplace in areas such as recruiting, hiring, performance management, and termination
    • Adopt a social media policy that legally and effective communicates how employees can use social media in the workplace
    • Train employees and managers how to use social media to enhance the workplace and their own career development and advancement


For more thoughtful discussion of how to be social media savvy, watch the webcast of our recent Executive Skills for Women seminar here: